Beats Headphones

About Project

A technical project to create a "fake" Beats advertisement using MODO to achieve realistic results, incorporating technical wireframe to solid transition effects in the animation.

Category
CGI Animation
Client
Internal Development
Release
March 2023

Behind the Scenes

The 3D model is imported into MODO where the scale and geometry is checked before starting the project.

MODO Viewport - Checking Model Size

Camera Setup

Before adding materials and textures we will first setup the camera views. Each camera is created and then keyframed on the timeline to allow switching from one camera to the other throughout the animation.

Camera Setups

Preview Camera Switches

The camera switches are nothing exciting but once the final scene comes together it will make more sense.

Textures, Materials & Lighting

The scene is lit with a custom HDR light map and then materials and textures are applied to the headphones. The lighting and materials are constantly tweaked until the desired look it achieved.

Final Lighting and Materials

Animation - Wireframe to Liquid Transition

An object generation assembly node is placed into MODO's Schematic and all the headphone mesh components are plugged into the assembly that then exposes a list of user channels that are tweaked to get a distinctive look.

MODO's Viewports and the Schematic Workspace

Preview Animation

Apreview of the transition effect from wireframe to liquid

Final Animation

Here is the final (fake ad) animation. Enjoy!

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How We Work

Learn more about our creative process

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